Bridalada

4 de Abril de 2018
Carmen Catalán, creator of the "Bridalada" blog. An enthusiast of weddings and bridal fashion. Passionate about fashion in general.
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"I think a lot of women can identify with a label like Poète"
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How did your taste and fondness for fashion begin?
I couldn't tell you how or when; as long as I can remember my life has been linked to fashion and I just knew I'd be working at this. As a child, I enjoyed drawing dresses and brides; I loved to go shopping (when I was 6 or 7 I would ask my mother to take me shopping!). As I grew up, my curiosity about fashion grew too and I soaked in it. That's why I can't tell you when all this started, I think it was simply a process.
What's the best professional advice anybody has ever given you?
Advice as such... I couldn’t tell you right now. But I am very good at observing and the best advice I think would be for each person to focus on his or her own path and work; that’s what really allows you to grow. And above all, be happy! Attitude is everything.

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Is there anything about the Poète label with which you can identify? What is your favourite garment in this collection?
I find Poète very feminine, with a cosmopolitan air, a sweet but confident woman. I think a lot of women can identify with a label like that. The collection has excellent garments, but if I have to choose, I'll stick with the coral-coloured Beatriz dress. I think it's a super versatile dress, you can wear it to any event or to dinner on a beautiful summer evening.
As a specialist in weddings, what is a Poète guest like?
As I said before, a super-feminine guest, elegant with a classic touch but who also likes to add the latest trends to her looks. I think she's a perfect guest, without a doubt.

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How do you think social media has affected the fashion world?
In a very positive way. It is a great showcase where you can display your work and it is a way to build a very close bond with customers. You can get to know their needs immediately; it's great! Plus, it's very inspirational for everyone. From the girl who has to find a dress for her friend's wedding, the bride who is going to get married, whether it is safe to buy from an online store (since there is still a certain level of insecurity when it comes to buying online)... and a long list of other positive things. Social media means that everything is at hand.
How did your Instagram following start?
When Bridalada was established. From the very beginning, we took great care of the image and lots of labels trusted the project when we presented it (I speak in the plural because this company is not only me). Its purpose is to advise brides in everything related to their wedding and the guests to find their perfect looks, and in just a year and a half, our turnover is already almost 55k. I am super happy because the projects keep coming, and seeing the fruits of your great effort is one of the greatest pleasures.
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Do you like to follow trends or go your own way?
I always follow the trends! Fashion is everything, trends are the basis of what a guest or bride is going to wear, it's why a bride wears a polka-dot veil. I find it is very important to follow trends.
Who's your style icon?
Mirsolava Duma and Olivia Palermo are, without a doubt, my great fashion icons, and it's an honour for me when I'm compared to Olivia (now that's a compliment!).
How do you manage to reconcile your work with your personal life? What do you like to do in your free time?
My personal life is very much linked to my work. I often broadcast my life on Social Media. However, I also try to get away from it all because I realise that I am working 24 hours a day, 365 days a year. There's a lot of work behind everything you see on social media. When I’m “free” I like to escape to the south, my land, I need the sea. I often leave my mobile phone behind, I play "Don't You Worry Child" on my iPod and go for a run. It's a moment when I break away that adds years to my life.

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